Play on, Play off: The Game of Digital Marketing

Today I attended another seminar at Bryant University. This seminar was on understanding online marketing trends in today's technologically and digitally-driven society...and how this shapes business marketing trends and strategies.

To the average user, sounds riveting, huh? I can imagine...however, to a small business owner and entrepreneur, online marketing is the very essence of what keeps businesses alive today. In fact, today's digital landscape looks a little something like the image you see here in this blog post. This chart was provided in our hand outs. As a fellow attendee humorously claimed, this looks more like the map of the T than our digital landscape.

But the fact is, each small business owner with any level of online presence needs to consider these channels and avenues to play the game of digital marketing. If you are a start up small business operator and entrepreneur that doesn't have an online presence, the chances of you being around in five years is slim. This is the hard and fast truth we all deal with today. Part of the game of digital marketing is keeping ahead of the competition with only one drive: to come out on top and win.

Within minutes from walking in the door, I was greeted by a friendly and engaging instructor, who asked me to introduce myself and what my purpose was for attending the seminar. I explained that I owned and ran my own business and this topic was something I was super excited about and thought that it could really help me to increase my online presence as well as help my clients with their content management and marketing goals. She asked me what types of services I offered, to which I explained translation, content and web marketing and management, and editorial services. After chatting for a few more minutes, I grabbed some breakfast and coffee, and the presentation began a short while later.

Then, in the middle of the presentation, the instructor called out, "Julie operates a services entity that offers a translation service...so if anyone is looking for that, reach out to her" ...which I responded graciously with my dashing smile and beauty queen wave. And while I very much appreciated the shout out, as well as the opportunity to talk to some great prospects after the seminar was over, I realized on my drive home that I learned two important things today: 1) My digital program should be thoroughly planned out and should involve more on how I provide "translation" solutions, and 2) my listeners and audience only pick up on one or two of my services.

But why is this? Is it because translation is "foreign" and "interesting", which is why it easily resides in audiences' minds? Or is it because it's the only real "service" that I offer that they understand? So whenever I give my pitch on my services in content marketing and web management, in addition to translation, as I did when I first met the seminar instructor, I realized that most of my audiences really aren't sure on what "content marketing and web management" really is. But the truth is? While I provide translation services in the conventional sense (Spanish to English, English to Spanish, and localization), I also spend a great deal of time "translating"...meaning translating clients' content ideas for their blogs and websites into written copy, and "translating" customer requirements and specifications into a physical product, and even "translating" what it is J. H. Language Solutions actually does into a tangible service that also provides solutions.

 

So, in closing, my digital plan? Spend more time learning, understanding, and really getting to the root of clients' challenges, and REALLY think about the words I use to describe my business and services in my pitch, and how I seek to provide more translation solutions rather than just "translation". Let the games begin.

Written content: © 2014, 2013, 2012, 2011, 2010 J.H. Language Solutions

Popcorn Post: Women's Day!

What represents a woman? What makes a woman a woman? Is it compassion? The ability to nurture? A mother? Or solely her biological reproductive parts that make up her gender? Maybe a combination of all of the above. But a woman can be anything she wants to be. That's just one part of what makes up her beauty. There are no more limitations on women. Women have become powerful beings and play crucial roles in today's world.

So if you come across someone today who is compassionate, nurturing, intelligent, powerful, and beautiful in every way, thank her...because she is most likely a woman. Happy Women's Day!






Written content: © 2014, 2013, 2012, 2011, 2010 J.H. Language Solutions

4 Secrets to Why Female Entrepreneurs Are Happier

The overall increase in startups this country has seen over the last several years to a decade shouldn’t come as anything but a shock. What’s more of a shock is how many of these startups have a woman behind them. In fact, there were 8.1 million female owned or operated businesses in the U.S. in 2011 alone. Additionally, most are still surprised to discover that the amount of startups has taken off and increased significantly over the last five years, to make up one of the highest entrepreneurial peaks in history. 

And why is this? How and why are so many females, of various ages, experience levels, and education, jumping into the entrepreneurial world with both feet…and spike heels? The reasons are plentiful…and make sense.

Women Are Crazy. If you were to interview or ask any entrepreneurial female why she came up with the crazy idea of owning her own business, what do you think she would say? The most common reasons are to be expected: it is a great opportunity for stay-at-home moms, it offers flexibility and a chance for women to be successful in an entrepreneurial and even executive role, it allows for a woman to be in business for what she is passionate about…and for something she truly loves. 

The truth is, women are more apt to take on a second job than men. Women also stand to make more money as an entrepreneur than they would working for Corporate America, or in a position where they compete with men. And all in all, women are tired of being victims to the pay gap…which is still a problem in today’s working world. 

So how’s that for crazy?

Passion, Patience, and Positions: Keys to Making a Difference. All in all, a female entrepreneur could give you all the reasons we just listed above for choosing to start her own business. However, one of the most common reasons and responses is that women are in business to make a difference. Female entrepreneurs by nature are compassionate and nurturers. Therefore, it is no surprise that they put their all into their business, or their “babies”. This in turn will no doubt contribute to the superb excellence and outstanding performance behind a woman’s attitude and desire to succeed. The key here is passion. This is often what makes those successful women who are CEOs, business owners, or hold executive level positions better and more successful in their positions than men.

Beauty and Brains. There is a stereotype floating around in society that women naturally do not have a head for business. Well, guys, nothing could be further from the truth. In fact, we are rising to power. The female entrepreneurial world is creating a synergy, and generating a lot of buzz today. In support of this effort, there are many training programs, grants, and organizations that support female entrepreneurs, both organizationally and financially. Many technology training programs offer female entrepreneurs e-business tools, brand promotion techniques, marketing research, and general best business practices. 

Women Are Just Happier… In addition to being in business because it is a great opportunity, it gives women self-confidence and gain and use their skills, being able to stay home with the kids, make more money, and to make a difference and really be passionate about something, women are just generally happier as entrepreneurs. Recent studies have shown that women get more life and work satisfaction out of being and entrepreneur. We enjoy the flexibility, and we know that it takes patience, nurturing, dedication, and passion to drive it all home and make it work. Female entrepreneurs know what it takes to run a successful business and to excel as an entrepreneur.

Female-owned businesses range from event planning and consulting services to bakeries and flower shops, scientific forensics and technical services, and even legal consulting services. In the span of a decade, the number of businesses in the United States increased by 34%. And of that 34%, 50% were female-owned and operated. Don’t underestimate the power of women in business.

© pinkpig10 - Fotolia.com

Written content: © 2014, 2013, 2012, 2011, 2010 J.H. Language Solutions

 

J. H. Language Solutions: "Behind the Music"

Just like the professional musicians do at the end of a rock concert, I'd like to start this post off by thanking my fans, clients, and anyone out there who has taken the time to read through my blogs and services. I am proud to work with such a diverse clientele and workload on a regular basis. This allows me to grow and learn as business owner and entrepreneur in how better serve my clients...spoken from a true musician at heart.

Regardless of what role you play in my "audience", I want to share with you the true tale of J. H. Language Solutions and what sparked me to start my own business, the challenges I faced and currently face, and where I am now as well as my plans for the future. Here’s the story of J. H. Language Solutions.

The year 2010 was one pivotal year in my life. Even though I didn’t know it at the time, it meant “change” in every area. Prior to 2010, I moved from one dead-end job to the next, of no fault of my own, endured financial strain and stress as a result, and was just trying to find my corner of life where I was meant to be. I was on the journey in search of something that made me “me”, or “finding myself”, if you will…just like everyone.

After months and even years of stress, and a period of “bad luck”, I knew I needed to start doing something different. I knew I needed to make a change, but I wasn’t sure how. Like anyone would, I started with money. I needed to make extra money to pay down my debts and ensure a healthy financial future. By taking some advice from a former supervisor, I began looking for freelance work. I signed up with oDesk, a freelance website. I immediately began bidding for jobs, but nothing fell through. After almost three straight months of bidding, I landed my first “job” proofreading an eBook.

Then, also around the same time, I headed to Boston for a full time offer as an Associate Editor with Pearson. With over an hour’s ride by train each way every day, and my newly found freelance work, I knew I had my word cut out for me. But with a very promising and aspiring career in publishing, I knew Pearson was the place to go. I would just make it work. However, Pearson is not the easiest company to get into, but even there, the chips began falling into place. I got to meet and work with some of the most amazing people and my love and interest for publishing grew and developed into a love and appreciation for project management. In 2011, I was promoted to Associate Project Manager, and in 2013 I was promoted to Senior Project Manager and became an assistant manager, and another potential promotion on the horizon.

From 2010 on, I was able to take my full time experience, as well as the experience I gained from working with different clients on a freelance basis, and tie them both together. I began applying my skills and experience in both places, and was finally lucky enough to say that my hard work was starting to pay off. Then, since my freelance workload had dramatically increased over only a period of six months, I began to see a huge demand for what the services I was currently offering, which was only proofreading, copyediting, and English/Spanish translation at the time. By the end of January 2011, I registered my DBA, J. H. Language Solutions (which stands for “Julie Anne”, my first name, and “Helen”, the first name of my last surviving grandparent) with the state of Massachusetts.

It was official. I owned my own business. I felt on top of the world. One of my lifelong dreams finally came true. One of the first things I did was buy a laptop and opened a business checking account. I spent an hour each morning on the way in on the train and the hour home doing work, getting my name out there, trying to establish a good online and social media presence. Then as time went on, the two to three hours per day wasn’t enough. I began working at home in the morning, at night, and even at a local Starbucks in downtown Boston on my lunch breaks. I established a small business office in my home, which I learned comes along with some pretty nice tax benefits. All in all, it was hard work and I was SO tired every day…but I hit the pillow every night feeling accomplished.

Over the next two years, my business work load grew to an unimaginable amount. Each year I set my own “sales goals”, and exceeded them every time. Each year I also set “business goals”, and have begun meeting and exceeding those as well. One year I developed my blog and website, one year I bought all new technology to help me keep in contact with clients since I certainly spend a lot of time “on the go”. Another year I started attending seminars, networking events, and trying to meet other people in business and get my name out there.

In 2012, I went back to school for my Master’s in Project Management, which also comes with a PMP certification upon program completion. Presently I’m about halfway through the program, with an estimated completion date of spring 2015. Oh, and to date I have a 4.0.

This year, which was probably the biggest hurdle yet, I became insured. After nine long months, I am so incredibly proud to say that as of August 2013, J. H. Language Solutions is a fully insured entity. Next year will be another larger hurdle, and that is to project myself and my business intellectual property and establish legal contracts to work with all my clients.

So now here I am, at the close of 2013 pushing four full years “in business” (though it is officially three under my DBA), and I think about how much I have grown, both my business and as an entrepreneur. I have grown from small proofreading, translation, and copyediting jobs to copywriting, managing blogs and websites, managing content strategies and marketing plans, managing social media marketing and email marketing…and it all started with $5 to open a business checking account, a girl in her mid-20s, and a dream.

So how do I do it all? Whenever people ask me that, I grin and say, “I have excellent time management skills”. And I do. I have to. Some people ask me if and when will I quit Pearson and work as my business full time. And the truthful answer to that is I don’t know. While business is doing well, I have a long way to go before I can open a separate office space and live off what my business brings in after all expenses and taxes are paid. But would I love to? Hell yes. But that is still a long way off, and also a huge risk that I’m not quite ready to take.

But through it all, the ups and downs in business, the challenges and the successes, I can honestly say that through the years I have developed a deep and passionate love for my business. It’s a ton of work, and it’s hard work, but I love each and every second of it. Not because of my own personal and professional success and achievements, but because of the difference I truly believe I make each day in my clients’ projects and in their lives. I am truly thankful for each and every client I work with and have worked with through the years, and I just only hope and pray that it continues. I’d be nowhere today without them. So let the show continue, because I don't want the music to stop.

Local Business Shout Out for Small Business Saturday

This past Saturday we celebrated Small Business Saturday. This is a time to get out, support, and recognize local businesses in our community. It's also an opportunity for small businesses to support other small businesses.

In effort to help get my name out there, I planned to set a goal to pass out business cards everywhere I went on my errands on Saturday. Whether it was a community bulletin board or even a cashier, it seemed like a good plan. However, that plan quickly changed with an impromptu trip to a local, family-owned zoo to do some Christmas shopping.

Since it was late November, park hours and attractions are limited, and most animals are residing in their on-site shelters and habitats for the winter. But the zoo manages to stay open year-round, even with limited income. And the fact that most of their animals remain on-site, I couldn't help but wonder how they survive during the off season. Perhaps with all the ticket sales that are sold in the Spring and Summer they are able to tuck some off for the off season's operation costs.

On March 13th, 2012, a fire broke out in the Back Bay neighborhood of Boston, MA, which resulted in a widespread power outage, which consumed blocks upon blocks of businesses and restaurants. The outage spread from the Theater District, Chinatown, Kenmore Square, and the South End. As a result, much of the food that restaurants stored weren't kept at the proper temperature or was not up to code or safe to serve to the public once power was restored to the area. Most restaurants did what they only could do, and that was to purge all the spoiled food. However, the Capitol Grille on Boyston St. donated all of its raw meat to the tigers at Southwick's Zoo.

Of course competition is good for the economy and forces businesses to offer competitive, affordable pricing This is a perfect example of one small business helping another. I was reminded of this story when visiting the zoo myself this past Saturday, which also inspired this blog post.

So rather than spending Small Business Saturday trying to promote myself, I decided to recognize another local business. I can tell my story another time. Part of my responsibility as an entrepreneur and business owner is to recognize other entrepreneurs and other small businesses. And while I would love to visit the tigers and other animals, since I am a huge animal lover at heart, I think I'll wait until the Spring and just visit the gift shop for the holiday season.


Image credit: © Carolyne Pehora | Dreamstime Stock Photos

Written content: © 2013, 2012, 2011, 2010 J.H. Language Solutions

Which Blogging and Online Marketing Strategies Actually Work?

Do you have a blog or website? How are you marketing it? Whether you run a blog or website that features your creativity or something you show off or you run a small business, you may be trying to market it in some way to increase your audience and traffic. Most methods include "sharing" content on social media sites, optimizing your web or blog content with keywords, back links, etc., and using ads. But which blogging strategies actually work and which are a waste of time and money?

Is SEO really dead? Social media is the new SEO... 

Current blogging and business trends suggest that SEO is dead, and has been replaced by social media. Social media IS the newest and most effective online marketing technique that has been incredibly successful for many businesses. If you have a small business or are a fully functional entrepreneur and have a website, you should be utilizing social media and online marketing strategies as much as possible. Look into using Facebook ads. Not only is this incredibly cost effective (you are able to set ads to run and control your reach based on what you are willing to spend), but it also increases the amount of "likes" you receive, as well as increase traffic to your website, if you are sharing relevant content on your Facebook fan page. You can kill two birds with one stone here.

While Google page ranks are still vital to a small business's success, and should still be considered in any online marketing strategy, the focus has certainly shifted to social media and utilizing ads, promoting your small business Facebook fan page, and even responding to leads and customer queries. One of the best features to using social media marketing is the ability to interact with clients quickly and directly. Today clients are looking for personalization.

To Click or Not to Click...

Another effective blogging and marketing strategy from years passed is Pay-Per-Click ads, or PPC. This method basically involves using Google Adsense or even another affiliate marketing solution to post ads on your blog or website. So how does this work? Basically small business owners or website owners hosting the ads will get paid a small commission each time a visitor clicks on the ad, and some affiliates even offer a slightly higher commission for those clicks that turn into conversions. Sounds like a good deal, right? Maybe. Basically in order to generate a substantial commission from PPC ads, you would need to ensure that your website receives a LOT of traffic. This may not be the best idea for small businesses trying to establish an online presence or who are just starting out.

The downside? Different articles and studies from various online marketing experts have also claimed that small businesses trying to establish an effective online presence should keep their websites easy to navigate, organized, intuitive, user-friendly, and even interactive (with plenty of videos, infographics, etc.). Some believe that PPC ads create clutter to a web page, are annoying to look at (especially those that pop up in front of users), and are often times irrelevant.

The Future of Digital and Inbound Marketing

So what does the future hold for small businesses and inbound marketing? There are many predictions on what digital and inbound marketing has in store for us. Will Google Glass finally catch on? It's tough to say. Consumers are happy with the ability to swipe their phone in front of a coded box to find out information on a particular ad or billboard advertisement, or even on a box of cereal to obtain nutrition information. Some predictions include virtual ads that will pop up in bus or train windows in front of commuters' and passengers' faces. Some small businesses firmly believe that the future of digital marketing will be all about getting in a customer's face...literally.

On the flip side, what about print advertising mediums? Some of the more "old school" businesses and older generations believe that print will never die. Sure it has declining and will continue to do so each year for the foreseeable future, but will it die completely? It's tough to say...but the moral of the story here? As much as there is a huge push towards inbound marketing, and it is effective, don't abandon your print advertising. Printed brochures, business cards, and flyers still work...and are significantly cheaper than a decade ago.

Time is Money

So what is the best blogging strategy? You can include all the ads, all the posts on your Facebook page, and incorporate all the trending topics into your blog and on your website as possible. Maybe this will work, maybe it won't. But all in all, only blog when you have time. Don't throw any old article up on your website or blog and "share" it on your Facebook and Google+ fan pages just to post something. Your fans and users will see right through this. They aren't going to bother reading content that isn't relevant...or is full of errors. Of course it is important to post content on a regular basis, but keep it meaningful and keep it relevant. This will yield the most results.

Currently the market is flooded with content, webinars, and conferences on "what to dos" and "what NOT to dos" in relation to digital marketing, proven methods versus not-so-proven methods, what works and what doesn't. How do small businesses know what to believe and how do they get it right? At the end of the day, blogging and online marketing strategies really depend on your business, strategy, industry, and what you are looking to get out of it...

Many studies and articles claim that small businesses should be using Facebook, Google+, LinkedIn, Pinterest, and everything else out there. But how much time does that take? A ton. Not to mention, if your small business offers professional services, how is Pinterest going to be of use to you? Use the social media platforms that make sense for you and your small business. Choose several to commit to that are worth your time and effort and be consistent in your strategy.



Image credit: © Alexey Lisovoy | Dreamstime Stock Photos

Written content: © 2013, 2012, 2011, 2010 J.H. Language Solutions