WE HAVE MOVED!

Not literally...We have moved UP rather than OUT.

CHECK OUT J. H. LANGUAGE SOLUTIONS AT OUR NEW SITE:

See you there!

4 Must-Read Tips for Small Business Saturday

Tomorrow, November 29th, is Small Business Saturday. Although Small Business Saturday has become more than just a holiday tradition across the country, it has also helped jump start the economy and give small businesses a chance to get back in the black before the end of the year.

However, Small Business Saturday is more about promotions, sales, and driving customers into stores and on websites. It's also about being an entrepreneur and small business owner. Small Business Saturday should remind all of us why we are in business in the first place: to offer a product or service of value to consumers or businesses.

With that being said, here are some quick things to keep in mind tomorrow:

Instead of Buckling Down, Try Loosening Up...This time of year is easy for entrepreneurs and small business owners to get carried away and overwhelmed with trying to make year-end sales, sell off inventory, land new clients, and meet yearly goals. However, it's important to remember that in order to meet goals, it's important for entrepreneurs to loosen up when necessary. Avoid getting bogged down with the minutiae of daily tasks. Learn not to sweat the small stuff.

Learn Something New. Entrepreneurs and small business owners should dedicate themselves to learning something new each day. In fact, embracing any learning curve is important for the success of any small business. Learning something new contributes to the growth and development of any team, business, and entrepreneur. It also presents opportunities to expand.

So Small Business Saturday is no different. Meet a new customer who comes into your store or take the time to talk to him or her on the phone when they call, learn something new about a competitor and embrace that as an opportunity rather than see it is a direct competition, or if you think your Small Business Saturday strategy could have gone better, embrace that as an opportunity to improve for next year. Work with your team to make it happen.

Think About Your Business Plans for 2015. While you may be focused on leading a team or have numbers to meet tomorrow for the end of the year, don't put off business planning for 2015 until it's too late. Part of your focus should be on goals and objectives for 2015.

If you are unsure of where to start to put together a plan for 2015, first start with what worked and what didn't and go from there. This might mean admitting failures and looking at what didn't work and why. Get feedback from your team or trusted customers, if necessary. Don't forget about the who, what, where, when, and why.

Finally, once you've thought about what you want to change or see in 2015, it's time to implement. However, your execution strategy is just as important as taking the time to plan. Think about how you want to roll out new goals and objectives in 2015 and work with your team accordingly.

Don't Be Afraid of Change. Entrepreneurs have the toughest time with change. Admit it, guys, we do. We hate change because it's uncomfortable. We put so much time, effort, and sleepless nights into making sure our small businesses succeed. So any event or decision that might deviate us from that focus generates a psychological reaction. That reaction could be fear or discomfort because we begin assessing the risks (personal, financial, opportunity, etc.)

This brings us back to the first point about not sweating the small stuff. This isn't to say that ANY situation or change isn't a big deal, this is merely to keep entrepreneurs in check. Their focus should be on devising a strategy, solution or plan of attack to address any situation or concern rather than focusing too much on that psychological reaction, which only turns the focus away from the business or team, and results in low productivity.

So here's a final shout-out to all those local businesses who are looking to make a huge impact tomorrow. Keep your focus on those year-end goals and objectives, keep open communication with your teams, and keep business planning for 2015 at your not-too-distant horizon.



Image credit: © Marek
 
Written content: © 2014, 2013, 2012, 2011, 2010 J. H. Language Solutions 

International Project Management Day: The Recipe for Project Leadership

November 6th is recognized as International Project Management Day. It is always celebrated on the first Thursday of November. Today we will recognize how project management is really shifting and evolving into project leadership.

What the Pros Think. We all know a project manager. Maybe we are one ourselves. With this in mind, how would you describe a project manager? My faithful audience knows I like to play word association in my blogs, so I'm going to start: Project managers are organized, excellent communicators, multi-taskers, proactive, and strive to make a difference. "Business to Community" recognizes some of the top project managers and their thoughts on the top project management skills needed to succeed.

What Makes a Project Manager Successful? The beauty of project management is that even though there's a definite science behind it, it's also an art. A large element of project management has to do with creativity. Creative problem solving, creative organization tactics and strategies, and creative project leadership all go into the "art" of project management.

So what does creativity have to do with project management success? Each project manager has his or her own unique, individual style for managing projects, working with customers, and working with team members. Sure, there are certain crucial steps in project management that are essential to success, such as risk management and response, gathering and identifying stakeholder requirements, communication and leadership styles, and estimating and budgeting, but there's also that gray area where each project manager has the opportunity to shade that gray area with their own color. While "following the rules" (such as the FMEA principles, ISO, and other set industry standards) is important, the other secret to project management success has to do with that little part of you that makes you, well, YOU.

Project Management is Really Project Leadership...So getting to the whole point of this blog, and the whole idea behind today, project management is really evolving into project leadership. I've always believed that there is a fine line between a manager and a leader. A manager does just that: manage. But we all know that a good leader displays an excellent balance between managing the business side and people side. A leader not only works with team members and stands by them, but also encourages.

We've talked before about how important communication is when leading a team (or any relationship for that matter). A successful project management leader encourages open communication among a team. A leader is open to conflicts and debate and sees them as an opportunity for change and improvement, and also recognizes the fine line between open, informal and formal communication, and knows when each is appropriate.

But there are challenges with project management leadership, isn't there? In fact, many would agree that the most difficult area of project management is working with different team members and personality styles. It's difficult to tailor your management and leadership style to the different working behaviors and learning styles on each team, especially if you have over ten people on your team.

What Do You Do When Your Team is Impossible to Work With? If you've been a project manager, team leader, or supervisor for some time, then you probably know too well what it's like to have a team that doesn't seem to agree on anything, or that are just particularly difficult to work with. But before you jump out the window, here are three ways to work with difficult teams:

- Recognize the four stages of project development

- Practice and encourage effective and active listening and questioning
- Use the "shit sandwich" technique when delivering negative feedback

I know what you are thinking, "What the hell is a 'shit sandwich'?" Don't worry, we'll get there. First let's start with recognizing the four stages of project development. Whenever a team is assigned together for the first time, there is always that awkward phase of getting to know one another...which can really create a lot of tension and not at all productive. But, recognizing the four phases of project development can help project managers and leaders understand what is really going on with a team.

These phases are the following:

Phase 1: Forming - The team is becoming acclimated, overcoming initial awkwardness
Phase 2: Storming - The team is learning how to work together
Phase 3: Norming - The awkwardness of the first two phases are over, the team is now solving problems together, and productivity starts to spike
Phase 4: Performing - The team has achieved a high success level together by either reaching a goal or finishing a project, the ultimate level of productivity and team performance

Through recognizing the phases of product, and ultimately, team development, a project manager or leader can oversee the phases, participate in various steps, but overall, he or she should be practicing effective and active listening while encouraging questions. Recognizing each team member for the unique individual he or she is really begins with listening. A team leader can certainly voice his or her opinions, but not without fully, actively listening to a team member first. And before consider your response before you respond. How will this team member react to what you would like to say? Remember, it's not always what you say, it's how you say it.

And, now, the "shit sandwich". I came across this term earlier this week when conducting research for a client and I thought it conveyed my point here perfectly. The "shit sandwich" is a method for delivering negative feedback. As Hubspot explains, "CEO, Ben Horowitz discusses the old feedback trick that is the shit sandwich. 'The basic idea is that people open up to feedback far more if you start by complimenting them (slice of bread #1), then you give them the difficult message (the shit), then wrap up by reminding them how much you value their strengths (slice of bread #2).'" 

However, the "shit sandwich" has its pros and cons...and not for the derogatory term. The positive reaction is that it is a highly effective communication tactic. The negative reaction is it could be interpreted as "sugar coating". All in all, the bottom line here is pay attention to your team members' personalities and tailor your communication accordingly.

Unfortunately, there are times when leaders really need to step it up a notch and lead a team through a crisis. The ultimate crisis is the downturn of a company or organization where morale is at an all-time low, and tension and fear are at an all-time high...and productivity levels are at 0. Again, the only way to really lead a team to the light at the end of the tunnel is communication.

There's Always Room for Improvement. Even if you are a senior project manager, or have been in project management for over a decade, there's always room for improvement. Project managers are constantly evolving and improving as leaders. But, the hard truth is that projects fail sometimes. It's just the nature of the job. While project managers and leaders are responsible for SO many facets of a project, there's still a great deal out of our control (even though we might hate to admit it). But accountability and responsibility are huge aspects of project management that go a long way.

Take some time today to think about your personal and professional goals, your strengths and weaknesses, your leadership and communication styles...even if you aren't a project manager. Think about how you can make a difference in all that you do, because that in itself, can make all the difference.

Image credit: © CurvaBezier

Written content: © 2014, 2013, 2012, 2011, 2010 J. H. Language Solutions 

Is SEO BACK From the Dead? [Update]

In a previous post, we talked about how SEO and how strategies and web algorithms have changed over time, particularly in relation to social media and small business online marketing strategies. Content marketing may be partly to blame, with a huge focus and push on publishing content, establishing a tone, voice, and even a brand.

Most non-technical entrepreneurs or bloggers who think or hear anything about SEO often grown or run away in fear. Most perceive SEO as scary. It's big, bad, and can even harm us, if not taken seriously. But like something out of the "Thriller" video, we've seen the transformation of content marketing and shifts in SEO strategies and management over the last year (and even in the last week!) so much that it begs the new question: Is SEO BACK from the dead?

Yes, today is Halloween, and while its a time for ghosts, ghouls, and goblins to emerge from their dark hiding places, SEO is back from the dead, but its zombie-like presence shouldn't mean entrepreneurs and bloggers have to lock their doors tonight or plan for an apocalypse.

The Customer Journey is No Longer Spooky. Today when customers or website visitors hit the web for the purpose to look up or purchase something, they really embark on a journey. Back in the day, this journey used to be more like a haunted house tour...but without the thrill and the fun. Many websites employed tactics that were designed to "trick" (not treat!) customers into a specific call-to-action or even blowing up their screens with annoying pop-ups, ads, and download prompts. But those days are now gone...mostly. Not only are customers and users smarter, Google is smarter. Sites that attempt to trick customers by the allure of fancy keywords and back links now get knocked by Google.

Trans- "actions" -sylvania. The customer journey now involves three steps. Those steps are similar to the buying process we learn about in sales. Reaching a level of trust with a particular business, finding information on a particular product or service and recognizing the value of that product or service, and then make the purchase decision. In summary, the journey is informational, navigational, and transactional.

This customer journey experience now has everything to do with SEO strategy. It's about matching customer experience with SEO strategy; the SEO strategy ultimately playing the role of the customer map. Each "customer map" or SEO strategy should be informational and navigational in order to ensure a customer reaches the "transaction" or the step of "purchase decision".

SEO Becomes Human. Over the last several weeks, Google's algorithms have changed. It focuses on the HUMAN behind the MACHINE. Keywords, content, and SEO strategies are now all tied to the customer. It's all about user-centered SEO. So rather than focusing solely on keywords, back links, and meta tags, Google is now interested in websites and content that builds or represents a BRAND.

Brands Come ALIVE! Each small business should have its own content marketing strategy, which includes a unique tone, voice, culture, or recipe, if you will. Once this has been established, and even documented, this content strategy now becomes a part of the small business brand. So a brand itself has evolved from an image, a logo, a color, or even merely a customer reaction. A brand is still all of those things, but now throw in a superb blog and web content that incorporates all these great elements, and you've now got Google's attention. As a result, SEO has now shifted to focus on the end user, audience, and customer. It's now more about taking those keywords and HUMANIZING them.

So is SEO really BACK from the dead? Or with now more content marketing still taking charge and altering how Google ranks pages, does this really mark the death of traditional SEO? Traditional SEO can still be found haunting various web and social media channels, however, as we progress into 2015, small businesses and bloggers can expect to see an even bigger push on content marketing, but in different ways. As discussed, one of these ways is by embracing the customer journey, and their map is your SEO strategy. Each customer will be matched with a particular SEO experience. Talk about personalization tokens. We just might have created a monster...

Image credit: © Jeffrey Collingwood

Written content: © 2014, 2013, 2012, 2011, 2010 J.H. Language Solutions

International Translation Day: How Important is Language Anyway?

In observance of International Translation Day let's talk about translation, the art of localization, and the importance of language in today's digital world. With technology, social media, and communicating through text, email, and through a number of other twenty-first century mediums, how important is language these days anyway?

It's no secret that technology and even social media run our society. We can't go anywhere without some tablet or device to refer to or communicate through at any point during the day. Since we now rely on this type of technology to communicate, our language and how we communicate to others has changed, hasn't it? Many of us often overlook when someone emails or texts us without proper punctuation, capitalization, or even shorthand abbreviations and acronyms. However, some still believe that language is still important. Do you still judge those who don't use proper grammar and punctuation? Has our digital society and age run language obsolete?

Translation and Localization. How do you think technology and our "social speak" has changed the world of translation and localization? Translators and localization teams have been faced with the challenge of translating and localizing shorthand language, acronyms, which, of course, vary between languages, cultures, and communities, and even digital terminology and phrases.

For example, let's look at the most basic, widespread acronym used throughout the digital and social worlds: LOL, which means "Laugh Out Loud". Obviously this is what the term is in English...but is "LOL" used in the same form in Spanish, French or German? No. So when translating or localizing a transcript, text string, email correspondence, or even G-chat or Skype conversation, the chances of coming across shorthand language and acronyms is pretty good...even in the world of business. Therefore, translators and localization teams have really struggled with properly translating these terms and phrases to accurately depict what is going on in the conversation.

Body Language: What Does it Mean? When we think of language, the first thing that comes to mind is our own language we speak. We think of a certain dialect or dialogue, vocabulary, and the language we were raised to speak. But what about body language? Body language is just as important as the language we speak. In fact, we might even rely on body language to help us "translate" what a person is thinking or feeling, which is a visual representation of "language" and can even help us when words simply won't do.

In the world of business, most sales and customer service representatives would agree that body language is incredibly crucial when working with customers or closing deals. In fact, body language can even play a crucial role in landing a new job in an interview, getting that promotion, or even help leaders carry themselves in a manner that allows team members to feel like they can approach them.

However, if we aren't careful, our body language can kill our image, as well as set up a poor first impression when working with others. Our body language and even our tone and what we say can all be easily misinterpreted if we aren't careful. It's important to establish a reputation, a rapport, or a comfort level in the language used with customers. Of course, this can vary between industry and business, but setting a consistent style and tone with customers can really help avoid misusing or misinterpreting body language. This is especially important to keep in mind for professionals traveling to other countries or working with various cultures. A phrase or tone in one culture may be seen as offensive or negative in another.

I've personally always found in working with a diverse client and customer base in both my professional, and even personal, environments to avoid using the word "you", either in the phone, text or email. "You" can be accusatory which can send an incorrect message, especially when communicating via email. For example, instead of typing an email that reads, "You need to take the time to review this so we can move this project along", how about rephrasing to, "It is of the utmost importance that this document be reviewed as soon as possible in order to avoid schedule delays. I'd be more than happy to help, if needed." Which sounds better to you?

Did you know that 72% of people prefer texting to calling today? Why is that? Some reasons may be because texting gives us the convenience to respond when we are able to. Another common reason is that it gives us a chance to think and craft an answer before responding. It's important to remember when conducting any message is that how it sounds to us may not always mean it will be received in the same way. The beauty of communicating via email, chat or text is that it gives us an opportunity to think before we hit "send".

Content Marketing and Grammar. Going back to an earlier question at the beginning of this blog, do you still judge those who don't use proper punctuation and grammar in an email, text, presentation, or social media post? Interestingly, the world of content marketing is beginning to believe it's okay to "break the rules" now and again when publishing or posting marketing or web copy. On the other hand, there are still those firm believers and those who stand behind the use of proper language and who still might judge those professionals or organizations whose copy or written communication is riddled with errors. This often gives the appearance of lack of education or unprofessionalism.

However, some content marketers believe that how we speak is different than how we write. While this is certainly true, it's almost that technology and the mediums in which we write or communicate to one another gives us a free pass to using shorthand, acronyms, or avoiding the use of capital letters and punctuation, because who has time? What do you think?

All in all, regardless of which type of language you "translate", whether it is French, German, Italian, Spanish, digital phraseology and terminology, or body language, it all counts, and today is for you.





Vector flat icons - translation and language
© venimo - Fotolia.com

Written content: © 2014, 2013, 2012, 2011, 2010 J.H. Language Solutions