Will New Makeup Technology Turn Salons into Cyber Salons?

Do you have that perfect lipstick shade that you absolutely love? Do you also fear the day you run out and worry you’ll never find it again? What if you were able to “print” that favorite lipstick shade or eye shadow right from your own home? Because of new makeup technology, now you can!

Not Just Any Old Printer...

The new technology, Mink, allows users to “print” their own lipsticks, eye shadows, and blush right from their own home. You can surf the web and find that perfect lipstick or eye shadow shade, and print it…like anyone would their favorite photo, article or recipe. The new Mink technology costs around $200 and it looks like any ordinary printer in size and shape.

How Does it Work?

The printer is built to include a formula comprised of basic cosmetic ingredients. Studies have shown that while some may prefer Chanel, most women who buy more expensive cosmetics will also purchase the cheap Wet n’ Wild at local drugstores. It’s all about convenience for most people today. Designer and inventor, Grace Choi, believes that her invention will succeed because it caters to today’s do-it-yourself society that also caters to convenience.

What Do Salons Think?

Should this type of technology take off, local salons will inevitably see a decline in cosmetic inventory sales. But what if salons were to catch onto the technology and purchase a couple of printers for their clients’ use? It could help that teenage girl looking for the perfect prom hairstyle, or the professional woman look for that perfect rich hair color, or anyone in between looking for that perfect lipstick shade that they don’t have to bounce from drugstore to drugstore to find...because who has time?

The Birth of Cyber Salons?

Who ever thought that some day you would be able to print your own favorite cosmetics. This technology could take social media sites like Pinterest to a whole new level. “Pin and print” that gorgeous lipstick you just found and have it to go with your new ‘do or that new dress within seconds.

Most professional cosmetologists and salons will probably dislike the idea of turning a portion of their salon into part cyber café, especially when the space could be used for more chairs, spa services, etc. but for the clients showing up for their appointments, but maybe need to flip through some magazines for that perfect look, it could be a great convenient solution.

How easy would it be to go online or surf Pinterest to find that perfect lipstick or eye shadow? Or even the product you love but fear you will never find again once it's gone. Those days are over...or will certainly shortened to a minimal amount once this new technology takes off. While the Mink printer may still be considered costly for some, for those who spend at least $200 per year on make up and cosmetics, this is a deal.

While the company and Mink technology plan to target individuals between the ages of 13 and 21, it is likely that the technology could catch on and be marketed to a wider reach, should popularity and use increase. All in all, time and the future will tell how individuals will be finding their make up, what their salon visits will look like, and how beauty, fashion, and cosmetic 2.0 trends spread.



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