The overall increase in startups this country has seen over
the last several years to a decade shouldn’t come as anything but a shock. What’s
more of a shock is how many of these startups have a woman behind them. In
fact, there were 8.1 million female
owned or operated businesses in the U.S. in 2011 alone. Additionally, most
are still surprised to discover that the amount of startups has taken off and
increased significantly over the last five years, to make up one of the highest
entrepreneurial peaks in history.
And why is this? How and why are so many females, of various
ages, experience levels, and education, jumping into the entrepreneurial world
with both feet…and spike heels? The reasons are plentiful…and make sense.
Women Are Crazy. If
you were to interview or ask any entrepreneurial female why she came up with
the crazy idea of owning her own business, what do you think she would say? The
most common reasons are to be expected: it is a great opportunity for
stay-at-home moms, it offers flexibility and a chance for women to be
successful in an entrepreneurial and even executive role, it allows for a woman
to be in business for what she is passionate about…and for something she truly
loves.
The truth is, women are more apt to take on a second job
than men. Women also stand to make more money as an entrepreneur than they would
working for Corporate America, or in a position where they compete with men.
And all in all, women are tired of being victims to the pay gap…which is still
a problem in today’s working world.
So how’s that for
crazy?
Passion, Patience,
and Positions: Keys to Making a Difference. All in all, a female
entrepreneur could give you all the reasons we just listed above for choosing
to start her own business. However, one of the most common reasons and responses
is that women are in business to make a
difference. Female entrepreneurs by nature are compassionate and nurturers.
Therefore, it is no surprise that they put their all into their business, or
their “babies”. This in turn will no doubt contribute to the superb excellence
and outstanding performance behind a woman’s attitude and desire to succeed.
The key here is passion. This is
often what makes those successful women who are CEOs, business owners, or hold
executive level positions better and more successful in their positions than
men.
Beauty and Brains. There is a stereotype
floating around in society that women naturally do not have a head for
business. Well, guys, nothing could be further from the truth. In fact, we are
rising to power. The female entrepreneurial world is creating a synergy, and
generating a lot of buzz today. In support of this effort, there are many
training programs, grants, and organizations that support female entrepreneurs,
both organizationally and financially. Many technology training
programs offer female entrepreneurs e-business tools, brand promotion
techniques, marketing research, and general best business practices.
Women Are Just
Happier… In addition to being in business because it is a great
opportunity, it gives women self-confidence and gain and use their skills,
being able to stay home with the kids, make more money, and to make a
difference and really be passionate about something, women
are just generally happier as entrepreneurs. Recent studies have shown that
women get more life and work satisfaction out of being and entrepreneur. We
enjoy the flexibility, and we know that it takes patience, nurturing, dedication,
and passion to drive it all home and make it work. Female entrepreneurs know
what it takes to run a successful business and to excel as an entrepreneur.
Female-owned businesses range from event planning and
consulting services to bakeries and flower shops, scientific forensics and
technical services, and even legal consulting services. In the span of a
decade, the number of businesses in the United States increased by 34%. And of
that 34%, 50% were female-owned and operated. Don’t underestimate the power
of women in business.
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