Wednesday, July 4, 2012

What's New With J.H. Language Solutions?

So what's new with J.H. Language Solutions? J.H. Language Solutions is getting out there and moving up.

Here are some short and long term goals we have set for the next twelve to twenty-four months:

- Marketing - We are investing a lot of time and money into getting our name out there. We've had some new business cards printed up as well as some marketing decals that we are proud of. We are also investing in some social media advertising, as well as promoting our current website. So if you see our ad come up on Facebook, please "like" us!

We are also in the process of drafting a professional mission statement. We are taking this seriously as our word choice is important to our goals and drive as a business. Check out our site in the coming months to see our new mission statement.

Over the long term, we plan to invest more time and money in building a more permanent website. We are currently playing with different layouts and designs, but have yet to put them into action.

We are also in the process of designing a professional brand and logo. We are also in the process of toying with some ideas of how we want our image to work. We are working with professional artists/designers to make this happen. Once we have our logo completed, we will be utilizing that on all future electronic and print advertising mediums.

- Affiliate Marketing - In addition to the typical marketing mediums, we are also teaming up with some affiliate partners. So far, we've partnered with the Copyright Registration Service to help promote the importance of copyright laws and regulations as well as encouraging others, including the clients we work with, to register their work with the Copyright Registration Service. This something we are proud of and take seriously.

- New Technology - J.H. Language Solutions has invested in purchasing some of the latest technology in the last twelve to eighteen months. This new technology is state of the art, functional, and promotes the ease of communication. Some of these include a top of the line scanner, an iPad 2, as well as one of the latest MacBook Pro models. J.H. Language Solutions invests in Apple products because we feel that Apple products and technology best serve our clients and best fit our needs as a business.

Over the long term, we will be investing in additional robust computer and technical programs, apps, as well as acquiring proper font licensure.

- Intellectual Property - After we complete our professional logo and brand, we will be seeking proper ownership and the J.H. Language Solutions brand and logo will be protected. We are also seeking additional insurance to protect our brand, name, and property.

- Networking - Over the next nine to twelve months, we will be investing some time and money into networking. We are in the process of looking into visiting and hosting trade shows. Most of the trade shows will be local for the time being, but will hopefully expand from there over the long term.

We will also be making an appearance at the Blackstone Valley Chamber of Commerce events in order to promote our name and support local business, as well as at the Bookbuilders of Boston events.

- Education - While J.H. Language Solutions holds the appropriate education, qualifications, and experience to practice and provide services to clients, why not add to it? J.H. Language Solutions is also in the process of investing in itself and its members in expanding education in the fields of project management, creative writing, and additional certifications in translation.

We aren't just freelancers! J.H. Language Solutions' is serious about expanding and our goals are clear cut. We are focused in investing our time and efforts into promoting our brand and services and to reach out to clients and assist them with their business needs.

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