The “Art” of Publishing

While most view publishing or journalism as a communications or writing industry, which takes a certain skill set. Now while this is true, it is also an industry that is combined with art. How? Graphic design.

Graphic design is needed in many areas of publishing. Graphic design is also one of the fastest growing careers in the country. It is a an artistic and creative career that is also rewarding. Many publishers or publishing houses or vendors need graphic artists to do their Production work, create boilerplates, and even design covers and custom covers. There are many possibilities available.

So how do you become a graphic designer? It is relatively simple. A four year degree is most common, but of course you can pursue a higher level of education as well. Your courses are mainly in technology. You should enjoy and be able to do the bulk of your work and projects on a computer. Interestingly enough, there is also some legal knowledge that is involved, such as copyright laws and how to avoid them in your designs.

Luckily, if you choose to become a graphic designer for a publisher, publishers typically have their own Rights/ Permissions and Licensing departments that will research images, existing designs, and other art for you or to make sure that there is no infringement on any cover designs or products. However, knowledge of these situations is pertinent for all potential graphic artists entering any industry.

Getting your foot in the door for any magazine, publisher, or marketing firm is easy...especially with the huge growth in media today. Most companies or firms require  a six-month to a year long internship, in order for you to learn the industry, company, and test your skills. Once you gain this experience, you can write your own ticket. It is also smart to create a portfolio to show off to any potential job or internship opportunities, so they see where your strengths lie.

Another important strength a well-rounded and good graphic designer must possess is the ability to use their artistic strengths in order to reach a company or firm’s target audience in appropriate and unique ways. While this may require some background or experience in marketing, there is a lot of room for creativity.

Despite popular belief, there is a lot of potential for art in the publishing industry. There is a lot of room for creativity and unique ideas to design books, magazine covers, page layouts, as well as other artistic ways to reach the target audience.